Pepsi CNY illustration and animation
During the Chinese traditional new year. Pepsi, along with its three sub-brands and spokespersons, launched a new year website. The website celebrated Chinese New Year, approaching customers, and at the same time, localized the brand image. I combined the brand with ox, illustrated by traditional wash painting, to make it more “Chinese”. In the animation, ox emerged after the firecrackers went off, making the New Year atmosphere even stronger.