L'Oreal REVITALIFT

This was a campaign website I designed for the new eyes cream product of L’Oreal in 2013.  The main function of this product is to make the eyes look bigger than they actually are. So, we let customers upload pictures of their eyes, and enlarge their eyes on the picture through computational techniques. They then share the before and after pictures with their friends. We used lottery to stimulate customers’ participation.











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